If you work in public relations (PR) or marketing, or perhaps you are looking to, then you are in the right place. This website is dedicated to explaining, understanding, and discussing, the increasingly dynamic role of marketing, and PR professionals, in an organisation.

A critical element of any marketing professional’s role is in the social and digital space. This is a sophisticated marketing, communication and organisational tool. This website will undoubtedly help you understand how to come up with a social media strategy, as well as develop content for the channels.

We will also look at the many different ways to reach customers in a one to one style, and how this can and does make a significant difference in the way that your consumers view, interact, and perceive your organisation, and brand.

We will also discuss how social media, and digital marketing platforms, can, and do, have significant impacts on your organisation’s bottom line. We will discuss how to measure the performance of your social media efforts accurately, and campaigns, as well as the metrics that you can use to judge, and benchmark, the content and initiatives, you are using on different channels.

Finally, we will look at ways in which your organisation can implement a policy, or several strategies, to keep internal, and external, stakeholders on the same page, and protect, and mitigate, legal risks associated with social media actions, or inactions. These policies, and guidelines, will help guide employees, and investors, on how to use, and how not to use, social media, and how to act on, and offline.